Kód: 06400506
Television Brandcasting
Autor Jennifer Gillan
Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminat ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 276
Nakladateľ: Taylor & Francis Ltd, 2014
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Anotácia knihy
Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messagi
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Media studies
81.73 €
- Celý názov: Television Brandcasting
- Autor: Jennifer Gillan
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 276
- EAN: 9780415841221
- ISBN: 0415841224
- ID: 06400506
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 416 g
- Rozmery: 228 × 155 × 16 mm
- Dátum vydania: 03. December 2014
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