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Viac informácií o knihe Tourism and Generation Y

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. Referring to the current generation of young people, the label attributes to this generation modes of behaviour, values and attitudes distinct from previous generations. This book looks at Generation Y in a tourism context. It investigates trends and behaviour, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. This volume aims to define and examine the current and future generation of tourism workers and consumers.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Service industries

• Celý názov: Tourism and Generation Y
• Autor: P.J. Benckendorfff, G. Moscardo, Donna Pendergast
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 184
• EAN: 9781845936013
• ID: 05099240
• Nakladateľ: CABI Publishing
• Hmotnosť: 600 g
• Rozmery: 244 × 172 × 18 mm
• Dátum vydania: 12. April 2009

Obľúbené z iného súdka

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