Kód: 01015043
This is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. The book refle ... celý popis
Nákupom získate 170 bodov
This is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. The book reflects current practices by integrating, social media and e-marketing throughout, emphasising the sustainability of tourism including concepts such as ethical tourism and green marketing. International case studies are integrated throughout to show practical realities of tourism marketing. This innovative, accessible yet academically rigorous introduction to contemporary tourism marketing is essential reading for all Tourism students.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Service industries
68.71 €
Osobný odber Bratislava a 2642 dalších
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