Kód: 04237993
Trading Up
Autor Michael J Silverstein
An upbeat survey of a range of consumer brands . . . which, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires--"The New Yorker." Illustrated. ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 320
Nakladateľ: Penguin Putnam Inc, 2008
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14.77 €
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Viac informácií o knihe Trading Up
Nákupom získate 37 bodov
Anotácia knihy
An upbeat survey of a range of consumer brands . . . which, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires--"The New Yorker." Illustrated.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
14.77 €
- Celý názov: Trading Up
- Autor: Michael J Silverstein
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 320
- EAN: 9781591840701
- ISBN: 1591840708
- ID: 04237993
- Nakladateľ: Penguin Putnam Inc
- Hmotnosť: 296 g
- Rozmery: 215 × 141 × 22 mm
- Dátum vydania: 08. February 2008
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