Kód: 19194927
Transformative Marketing
Autor KAUFMAN
Digital is more than just technology, it's total business transformation. With the growing influence of marketing technology as a driver of change, this book provides a roadmap to business transformation through digital marketing. ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 150
Nakladateľ: Taylor & Francis Inc, 2023
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Anotácia knihy
Digital is more than just technology, it's total business transformation. With the growing influence of marketing technology as a driver of change, this book provides a roadmap to business transformation through digital marketing. Digital is not a choic
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
33.20 €
- Celý názov: Transformative Marketing
- Autor: KAUFMAN
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 150
- EAN: 9780815392279
- ISBN: 9780815392279
- ID: 19194927
- Nakladateľ: Taylor & Francis Inc
- Rozmery: 234 × 156 mm
- Dátum vydania: 31. December 2023
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