Mohlo by sa vám tiež páčiť

Informovať o naskladnení knihy

Viac informácií o knihe Visual Merchandising and Display: Best Practices for Window Displays and Store Designs

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 92 bodov

Anotácia knihy

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world.This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer's attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.

Parametre knihy

Zaradenie knihy Knihy po anglicky The arts Industrial / commercial art & design

• Celý názov: Visual Merchandising and Display: Best Practices for Window Displays and Store Designs
• Autor: Silvia Belli
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 240
• EAN: 9788417656065
• ISBN: 8417656065
• ID: 22245285
• Nakladateľ: Hoaki
• Hmotnosť: 942 g
• Rozmery: 211 × 296 × 21 mm
• Dátum vydania: 21. February 2020

Obľúbené z iného súdka

---

---

---