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Viac informácií o knihe What Is Strategy and Does It Matter?

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ebusiness' sectors.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: What Is Strategy and Does It Matter?
• Autor: Richard Whittington
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 168
• EAN: 9781861523778
• ISBN: 1861523777
• ID: 04306570
• Nakladateľ: Cengage Learning EMEA
• Hmotnosť: 234 g
• Rozmery: 231 × 163 × 9 mm
• Dátum vydania: 21. December 2000

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