Code: 04012621
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Explains how readers can evolve their original positioning of products, brands and organisations to meet the demands of the new economy.
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Book synopsis![](/public/obrazky/h5-rbra.png)
Explains how readers can evolve their original positioning of products, brands and organisations to meet the demands of the new economy.
Book details![](/public/obrazky/h5-rbra.png)
Book category
Książki po angielsku
Economics, finance, business & management
Business & management
Sales & marketing
- Full title: REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
- Author: Jack Trout
- Language:
English
- Binding: Hardback
- Number of pages: 224
- EAN: 9780071635592
- ISBN: 0071635599
- ID: 04012621
- Publisher: McGraw-Hill Education - Europe
- Weight: 426 g
- Dimensions: 224 × 149 × 21 mm
- Date of publishing: 16. December 2009
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