7 Principles of Complete Co-Creation / Najlacnejšie knihy
7 Principles of Complete Co-Creation

Code: 16018348

7 Principles of Complete Co-Creation

by Stefanie Jansen, Maarten Pieters

The 7 Principles of complete Co-Creation presents a unique and practical view on co-creation. It introduces the term ‘Complete Co-Creation’, in which structural, constructive cooperation with the end-user is a key element. Illustr ... more

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Book synopsis

The 7 Principles of complete Co-Creation presents a unique and practical view on co-creation. It introduces the term ‘Complete Co-Creation’, in which structural, constructive cooperation with the end-user is a key element. Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation.

Book details

Book category Books in English Economics, finance, business & management Business & management Business negotiation

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