Code: 02097377
Blockbusters
by Anita Elberse
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, mu ... more
- Language:
English - Binding: Paperback
- Number of pages: 320
Publisher: Faber & Faber, 2014
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Book synopsis
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? This title deals with these questions.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
14.82 €
- Full title: Blockbusters
- Author: Anita Elberse
- Language: English
- Binding: Paperback
- Number of pages: 320
- EAN: 9780571309221
- ISBN: 0571309224
- ID: 02097377
- Publisher: Faber & Faber
- Weight: 348 g
- Dimensions: 215 × 136 × 24 mm
- Date of publishing: 16. January 2014
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