Kód: 02097377
Blockbusters
Autor Anita Elberse
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, mu ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 320
Nakladateľ: Faber & Faber, 2014
- Viac informácií o knihe
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Viac informácií o knihe Blockbusters
Nákupom získate 39 bodov
Anotácia knihy
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? This title deals with these questions.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
16.04 €
- Celý názov: Blockbusters
- Autor: Anita Elberse
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 320
- EAN: 9780571309221
- ISBN: 0571309224
- ID: 02097377
- Nakladateľ: Faber & Faber
- Hmotnosť: 348 g
- Rozmery: 215 × 136 × 24 mm
- Dátum vydania: 16. January 2014
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