Code: 02357103
Breaking Through, 2nd Edition
by Sandra Vandermerwe
Thoroughly revised new edition of Breaking Through . This book explains the importance of customer centricity to any customer-driven business and outlines how to implement it step-by-step
- Language:
English - Binding: Hardback
- Number of pages: 292
Publisher: PALGRAVE MACMILLAN, 2014
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Book synopsis
Thoroughly revised new edition of Breaking Through . This book explains the importance of customer centricity to any customer-driven business and outlines how to implement it step-by-step
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
56.03 €
- Full title: Breaking Through, 2nd Edition
- Subtitle: Implementing Disruptive Customer Centricity
- Author: Sandra Vandermerwe
- Language: English
- Binding: Hardback
- Number of pages: 292
- EAN: 9781137395498
- ISBN: 1137395494
- ID: 02357103
- Publisher: PALGRAVE MACMILLAN
- Weight: 612 g
- Dimensions: 240 × 157 × 22 mm
- Date of publishing: 12. March 2014
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