Code: 04195824

Breaking Through

Name: Breaking Through
Brand: Palgrave USA
SKU: 04195824
Price: 55.81 EUR
Availability: InStock
Author: Sandra Vandermerwe
ISBN: 9781403935038

by Sandra Vandermerwe

Language: English
Binding: Hardback
Number of pages: 209
Publisher: Palgrave USA, 2004
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55.81 €

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Book synopsis

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.