Code: 06572986
Category Killers
by Robert Spector
Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and C ... more
- Language:
English - Binding: Hardback
- Number of pages: 256
Publisher: Harvard Business Review Press, 2005
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Book synopsis
Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, and what other companies can glean from their strategies.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
25.12 €
- Full title: Category Killers
- Subtitle: The Retail Revolution and Its Impact on Consumer Culture
- Author: Robert Spector
- Language: English
- Binding: Hardback
- Number of pages: 256
- EAN: 9781578519606
- ISBN: 9781578519606
- ID: 06572986
- Publisher: Harvard Business Review Press
- Weight: 510 g
- Dimensions: 239 × 163 × 23 mm
- Date of publishing: 01. January 2005
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