Code: 02011122
In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source o ... more
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Book synopsis
In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source of research ideas and fresh theory building for academics and students in marketing and related fields.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
199.53 €
English
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