Consumer Social Values / Najlacnejšie knihy
Consumer Social Values

Code: 13678151

Consumer Social Values

by Eda Gurel-Atay, Lynn R. Kahle

Social values are central to people's lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing ... more

199.32 €


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Book synopsis

Social values are central to people's lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

199.32 €

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