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Book synopsis

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. "Creating and Delivering Your Value Proposition" provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, "Creating and Delivering Your Value Proposition" is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Creating and Delivering Your Value Proposition
• Author: Cindy Barnes
• Language: English
• Binding: Paperback
• Number of pages: 232
• EAN: 9780749455125
• ISBN: 0749455128
• ID: 04139063
• Publisher: Kogan Page Ltd
• Weight: 374 g
• Dimensions: 232 × 160 × 18 mm
• Date of publishing: 03. October 2009

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