You might also like

Availability alert

More about Creative 4Cast

• Book details
• Synopsis
• Trending among others

You get 39 loyalty points

Book synopsis

Advertising has always had a clear objective: to promote the sales of a product. The success of an advertising campaign is determined by the success of the client's business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Creative 4Cast
• Subtitle: A New Solution for the Future of Advertising
• Author: Emanuele Nenna
• Language: English
• Binding: Hardback
• Number of pages: 160
• EAN: 9781907794278
• ISBN: 1907794271
• ID: 05028135
• Publisher: LID Publishing
• Weight: 227 g
• Dimensions: 216 × 138 × 20 mm
• Date of publishing: 07. November 2012

Trending among others

---

---

---