Code: 06781789

Customer.Community

Name: Customer.Community
Brand: John Wiley & Sons Inc
SKU: 06781789
Price: 19.56 EUR
Availability: InStock
Author: Kim Daus
ISBN: 9780787956219

by Kim Daus

Language: English
Binding: Hardback
Number of pages: 288
Publisher: John Wiley & Sons Inc, 2002
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19.56 €

RRP: 26.05 €

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Book synopsis

The Internet is the world's largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong.