Code: 01420695
Customer Satisfaction Evaluation
by Evangelos Grigoroudis, Yannis Siskos
This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multic ... more
- Language:
English - Binding: Hardback
- Number of pages: 308
Publisher: Springer-Verlag New York Inc., 2009
- More about this
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Book synopsis
This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
236.56 €
- Full title: Customer Satisfaction Evaluation
- Subtitle: Methods for Measuring and Implementing Service Quality
- Author: Evangelos Grigoroudis, Yannis Siskos
- Language: English
- Binding: Hardback
- Number of pages: 308
- EAN: 9781441916396
- ISBN: 1441916393
- ID: 01420695
- Publisher: Springer-Verlag New York Inc.
- Weight: 1400 g
- Dimensions: 235 × 155 × 28 mm
- Date of publishing: 01. November 2009
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