You might also like

More about Hit Brands

• Book details
• Synopsis
• Trending among others

You get 172 loyalty points

Book synopsis

In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact. Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, Hit Brands is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Hit Brands
• Author: Daniel Jackson
• Language: English
• Binding: Hardback
• Number of pages: 201
• EAN: 9781137271471
• ISBN: 1137271477
• ID: 01256397
• Publisher: Palgrave Macmillan
• Weight: 396 g
• Dimensions: 144 × 224 × 18 mm
• Date of publishing: 30. October 2013

Trending among others

---

---

---