Code: 06591853
Integrated Communication
by Esther Thorson, Jeri Moore
The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated commun ... more
- Language:
English - Binding: Hardback
- Number of pages: 396
Publisher: Taylor & Francis Inc, 1996
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Book synopsis
The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
216.06 €
- Full title: Integrated Communication
- Author: Esther Thorson, Jeri Moore
- Language: English
- Binding: Hardback
- Number of pages: 396
- EAN: 9780805813913
- ISBN: 9780805813913
- ID: 06591853
- Publisher: Taylor & Francis Inc
- Weight: 794 g
- Dimensions: 229 × 152 × 31 mm
- Date of publishing: 01. January 1996
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