Code: 04218676
Marketing Myopia
by Theodore Levitt
Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.
- Language:
English - Binding: Paperback
- Number of pages: 104
Publisher: Harvard Business Review Press, 2008
- More about this
8.03 €
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Book synopsis
Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
8.03 €
- Full title: Marketing Myopia
- Author: Theodore Levitt
- Language: English
- Binding: Paperback
- Number of pages: 104
- EAN: 9781422126011
- ISBN: 1422126013
- ID: 04218676
- Publisher: Harvard Business Review Press
- Weight: 88 g
- Dimensions: 108 × 164 × 10 mm
- Date of publishing: 16. June 2008
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