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Book synopsis

"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Mastering Public Relations
• Author: A Davis
• Language: English
• Binding: Paperback
• Number of pages: 256
• EAN: 9780230549302
• ISBN: 0230549306
• ID: 04040625
• Publisher: Bloomsbury Publishing
• Weight: 396 g
• Dimensions: 159 × 233 × 15 mm
• Date of publishing: 10. August 2007

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