Code: 04195835

Revolutionize Your Customer Experience

Name: Revolutionize Your Customer Experience
Brand: Palgrave USA
SKU: 04195835
Price: 65.54 EUR
Availability: InStock
Author: Colin Shaw
ISBN: 9781403936035

by Colin Shaw

Language: English
Binding: Hardback
Number of pages: 220
Publisher: Palgrave USA, 2004
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Book synopsis

In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The current book will explore the subject in more depth with new research and best practice and show companies and organizations how to identify where they are and how to revolutionize their customer experience.