Code: 09084815
Service Design for Business - A Practical Guide to Optimizing the Customer Experience
by Ben Reason, Lavrans Lovlie, Melvin Brand Flu
Service design offers a tangible and effective approach for organizations to employ to better respond to the needs and demands of their customers. "The Art of Services Design" shows how organizations can employ the creativity of a ... more
- Language:
English - Binding: Hardback
- Number of pages: 208
Publisher: John Wiley & Sons Inc, 2015
- More about this
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Book synopsis
Service design offers a tangible and effective approach for organizations to employ to better respond to the needs and demands of their customers. "The Art of Services Design" shows how organizations can employ the creativity of a design approach and connect it to the real issues and needs of people in organizations who need tools to move their businesses forward. This highly visual book is a practical guide on how to respond to the customer experience challenge, by connecting the market factors to the organizational challenge through the lens of the customer.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
24.34 €
- Full title: Service Design for Business - A Practical Guide to Optimizing the Customer Experience
- Author: Ben Reason, Lavrans Lovlie, Melvin Brand Flu
- Language: English
- Binding: Hardback
- Number of pages: 208
- EAN: 9781118988923
- ISBN: 1118988922
- ID: 09084815
- Publisher: John Wiley & Sons Inc
- Weight: 390 g
- Dimensions: 163 × 237 × 20 mm
- Date of publishing: 04. December 2015
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