Code: 04174837

Simply Better

Name: Simply Better
Brand: Harvard Business School Publis
SKU: 04174837
Price: 26.09 EUR
Availability: BackOrder
Author: Patrick Barwise
ISBN: 9780875843988

by Patrick Barwise

Language: English
Binding: Hardback
Number of pages: 208
Publisher: Harvard Business School Publis, 2004
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Book synopsis

Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.