Code: 10974292
The Art of Woo
by G. Richard Shell, Mario Moussa
Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion r ... more
- Language:
English - Binding: Paperback
- Number of pages: 320
Publisher: PENGUIN GROUP USA, 2008
- More about this
16.02 €
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Book synopsis
Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.
Book details
Book category Books in English Economics, finance, business & management Business & management Business negotiation
16.02 €
- Full title: The Art of Woo
- Subtitle: Using Strategic Persuasion to Sell Your Ideas
- Author: G. Richard Shell, Mario Moussa
- Language: English
- Binding: Paperback
- Number of pages: 320
- EAN: 9780143114048
- ISBN: 0143114042
- ID: 10974292
- Publisher: PENGUIN GROUP USA
- Weight: 515 g
- Dimensions: 222 × 141 × 33 mm
- Date of publishing: 30. December 2008
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