Code: 06261633
Understanding Consumer Decision Making
by Thomas J. Reynolds, Jerry C. Olson
This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making. ... more
- Language:
English - Binding: Paperback
- Number of pages: 466
Publisher: Taylor & Francis Inc, 2001
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Book synopsis
This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
117.02 €
- Full title: Understanding Consumer Decision Making
- Author: Thomas J. Reynolds, Jerry C. Olson
- Language: English
- Binding: Paperback
- Number of pages: 466
- EAN: 9780805817317
- ISBN: 9780805817317
- ID: 06261633
- Publisher: Taylor & Francis Inc
- Weight: 660 g
- Dimensions: 229 × 152 × 26 mm
- Date of publishing: 01. May 2001
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