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Book synopsis

50 Best Business Ideas takes a look back at the business world over the past 50 years. Revealing the ideas and innovations that have changed how we do business. From the humble post-it note that we still use and love today, to the revolutionary fax machine that changed business for the better and formed the beginnings of the speedier, fast moving business world as we know it. 50 Best Business Ideas takes a look at the ideas, inventions and innovative practices that made an impact in the business world. Selected by a panel of top business leaders, entrepreneurs, journalists and inventors, this book is the definitive history of the ideas and inventions that shaped the business world over the past 50 years. Inspiring profiles include: The mobile phone, Flexitime, Hot-desking, Tetrapak cartons, Product Placement, The ergonomic office chair, Microwave ovens, Overnight couriers, The BlackBerry and many more. Profiling how the inspirational concept came about, its development, the hurdles it faced, to its ultimate impact the innovative idea had on the business and consumer world at the time plus where it sits today in the business arena and its future in the ever changing and developing landscape of business. Where would we be without email? How did a different approach to copywriting shape business and the advertising industry? When did we all start sitting comfortably in ergonomic office chairs? And how did celebrity endorsement become THE essential selling tool? Discover the journey of the business world from the past 50 years and its fascinating development through the best 50 innovative ideas that became the fabric of business today. Also includes profiles on Contact lenses, Satellite television, Video conferencing, The plastic bag, Budget airlines, The computer game, The electronic spreadsheet, The barcode and many more iconic business inventions...

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Full title: 50 Best Business Ideas from the past 50 years
• Author: Ian Wallis
• Language: English
• Binding: Paperback
• Number of pages: 256
• EAN: 9781854586711
• ISBN: 1854586718
• ID: 04361835
• Publisher: Hodder & Stoughton
• Weight: 314 g
• Dimensions: 132 × 215 × 15 mm
• Date of publishing: 04. November 2011

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