Kód: 10972703
A New Brand World
Autor Scott Bedbury, Stephen Fenichell
Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 240
Nakladateľ: PENGUIN GROUP USA, 2003
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Anotácia knihy
Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.
Parametre knihy
22.01 €
- Celý názov: A New Brand World
- Podnázov: 8 Principles for Achieving Brand Leadership in the 21st Century
- Autor: Scott Bedbury, Stephen Fenichell
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 240
- EAN: 9780142001905
- ISBN: 0142001902
- ID: 10972703
- Nakladateľ: PENGUIN GROUP USA
- Hmotnosť: 227 g
- Rozmery: 203 × 133 × 13 mm
- Dátum vydania: 01. March 2003
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