Kód: 15995353
Blue Ocean Shift
Autor W. Chan Kim, Renee Mauborgne
Blue Ocean Shift is the essential follow-up to the classic 3.5-million-copy global bestseller Blue Ocean Strategy, showing managers step by step how they can move their organizations from the red ocean (crowded with competition) t ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 336
Nakladateľ: Macmillan, 2017
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Anotácia knihy
Blue Ocean Shift is the essential follow-up to the classic 3.5-million-copy global bestseller Blue Ocean Strategy, showing managers step by step how they can move their organizations from the red ocean (crowded with competition) to the blue ocean (uncontested market space).
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy
27.94 €
- Celý názov: Blue Ocean Shift
- Autor: W. Chan Kim, Renee Mauborgne
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 336
- EAN: 9781509832163
- ISBN: 1509832165
- ID: 15995353
- Nakladateľ: Macmillan
- Hmotnosť: 568 g
- Rozmery: 237 × 160 × 32 mm
- Dátum vydania: 21. September 2017
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