Kód: 16737114
Analysis of W. Chan Kim and Renee Mauborgne's
Autor Andreas Mebert
Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 98
Nakladateľ: Macat International Limited, 2017
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Anotácia knihy
Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business studies: general
9.05 €
- Celý názov: Analysis of W. Chan Kim and Renee Mauborgne's
- Podnázov: Blue Ocean Strategy
- Autor: Andreas Mebert
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 98
- EAN: 9781912128426
- ISBN: 9781912128426
- ID: 16737114
- Nakladateľ: Macat International Limited
- Hmotnosť: 116 g
- Rozmery: 198 × 132 × 6 mm
- Dátum vydania: 15. July 2017
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