Kód: 16737017
Analysis of Theodore Levitt's Marketing Myopia
Autor Monique Diderich
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount. ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 94
Nakladateľ: Macat International Limited, 2017
- Viac informácií o knihe
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Anotácia knihy
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business studies: general
9.85 €
- Celý názov: Analysis of Theodore Levitt's Marketing Myopia
- Autor: Monique Diderich
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 94
- EAN: 9781912127337
- ISBN: 9781912127337
- ID: 16737017
- Nakladateľ: Macat International Limited
- Hmotnosť: 111 g
- Rozmery: 198 × 132 × 6 mm
- Dátum vydania: 04. July 2017
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