Kód: 01328535
Brand Journalism
Autor Andy Bull
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing an ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 278
Nakladateľ: Taylor & Francis Ltd, 2013
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Anotácia knihy
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relatio
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Media, information & communication industries
88.59 €
- Celý názov: Brand Journalism
- Autor: Andy Bull
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 278
- EAN: 9780415638104
- ISBN: 0415638100
- ID: 01328535
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 430 g
- Rozmery: 233 × 157 × 16 mm
- Dátum vydania: 17. June 2013
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