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Viac informácií o knihe Chinese Multinationals

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• Anotácia kniha
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Anotácia knihy

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management International business

• Celý názov: Chinese Multinationals
• Autor: Jean-Paul Larcon
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 300
• EAN: 9789812835598
• ISBN: 9812835598
• ID: 05069341
• Nakladateľ: World Scientific Publishing Co Pte Ltd
• Hmotnosť: 444 g
• Rozmery: 226 × 150 × 16 mm
• Dátum vydania: 23. October 2008

Obľúbené z iného súdka

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