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Viac informácií o knihe Consumer Behaviour and Neuromarketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

The primary concern of this book is to help guide Masters students seeking insight into consumer behaviour. It is an educational tool devised for those participating in advanced marketing classes that makes use of empathy maps, buyer persona templates, perceptual maps and customer journey modelling. It has no other ambition but to assist in discussions and interactions. It should trigger self-reasoning, fuel decision-making based on rigorously designed thought techniques and encourage postgraduate students to play an active role when preparing for their classes and revising for exams, paving the path for them to become highly qualified marketers.

Parametre knihy

• Celý názov: Consumer Behaviour and Neuromarketing
• Autor: DIAZ MENESES, GONZALO
• Jazyk: Angličtina
• Väzba: Kniha
• Počet strán: 244
• EAN: 9788490424872
• ID: 43794720
• Nakladateľ: Universidad de Las Palmas de Gran Canaria
• Hmotnosť: 350 g
• Rozmery: 170 × 240 mm
• Dátum vydania: 21. June 2023

Obľúbené z iného súdka

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