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Viac informácií o knihe Consumer culture in Purchase context

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 222 bodov

Anotácia knihy

This book presents a newly-developed scale measuring Consumer Culture in Purchase-Consumption context. Following cross-cultural methodology in Germany and Iran, researcher analyzes the plausible effects of seven cultural dimensions on main behaviors of consumer: Anticipated regret, Variety-seeking and Quality-consciousness. Contextual elements were included in the model to declare the differences in behaviors of consumers within the two countries of Germany and Iran.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Consumer culture in Purchase context
• Podnázov: Studies in Germany and Iran
• Autor: Atieh Bathaee
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 200
• EAN: 9783838138367
• ISBN: 3838138368
• ID: 07174085
• Nakladateľ: Sudwestdeutscher Verlag Fur Hochschulschriften AG
• Hmotnosť: 299 g
• Rozmery: 229 × 152 × 13 mm
• Dátum vydania: 30. June 2014

Obľúbené z iného súdka

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