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• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

In Britain, America and many other countries both television audiences and television advertising revenues are declining. All this at the same time that an unprecedented change is taking place in television technology with the introduction of digital transmission. Already there are spectacular winners and losers in digital television in Europe. This book looks at what amounts to reinventing television. Who is winning and why - and what will be the consequences? Most importantly what does digital television mean about viewers' behaviour and how can the emergence of a new audience for television be exploited and used to create revenue?

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Celý názov: Digital Television Strategies
• Podnázov: Business Challenges and Opportunities
• Autor: Alan Griffiths
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 196
• EAN: 9780333992951
• ISBN: 0333992954
• ID: 04601191
• Nakladateľ: PALGRAVE MACMILLAN
• Hmotnosť: 463 g
• Rozmery: 229 × 152 × 17 mm
• Dátum vydania: 22. October 2002

Obľúbené z iného súdka

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