Kód: 04679695
Advertising, Politics, Public Relations and Corporate representation - all are forms of 'directive' address; strategic communication employed that simulates intimacy in authoritarian address and masks a drive to power. Stuart Pric ... celý popis
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Advertising, Politics, Public Relations and Corporate representation - all are forms of 'directive' address; strategic communication employed that simulates intimacy in authoritarian address and masks a drive to power. Stuart Price's revealing and challenging work examines this 'Discourse Power Address', whereby the creation of propositions by powerful social actors is based on the 'timeliness' of utterance rather than any real adherence to truth or genuine explanation. Providing a cross-disciplinary, original and clear-sighted contribution to the debate on language and power, the book focusses on Election broadcasts, political speeches, TV commercials and corporate advertisements in order to evaluate competing perspectives on the creation and circulation of meaning. The book will provide an essential resource for lecturers, researchers, students, activists and policy-makers.
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Media studies
224.68 €
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