Code: 01570040
Experience-Based Communication
by Jens Ornbo, Claus Sneppen, Peter F. Würtz
This book teaches readers how to architect the way their company is experienced at every real-life touchpoint. It explains how to use physical meetings and locations to create an affinity with a given market segment as well as how ... more
- Language:
English - Binding: Hardback
- Number of pages: 278
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2008
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Book synopsis
This book teaches readers how to architect the way their company is experienced at every real-life touchpoint. It explains how to use physical meetings and locations to create an affinity with a given market segment as well as how to engage an audience.
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Business communication & presentation
50.60 €
- Full title: Experience-Based Communication
- Author: Jens Ornbo, Claus Sneppen, Peter F. Würtz
- Language: English
- Binding: Hardback
- Number of pages: 278
- EAN: 9783540787112
- ISBN: 3540787119
- ID: 01570040
- Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Weight: 618 g
- Dimensions: 245 × 161 × 19 mm
- Date of publishing: 24. July 2008
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