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Anotácia knihy

Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space. Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization The companion and follow-up to Seth Kahan's bestselling first book, Getting Change Right and FastCompany.com blog Leading Change Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business innovation

• Celý názov: Getting Innovation Right
• Autor: Seth Kahan
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 272
• EAN: 9781118378335
• ISBN: 1118378334
• ID: 01243937
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 456 g
• Rozmery: 229 × 160 × 25 mm
• Dátum vydania: 15. March 2013

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