Kód: 05024485
Global Diversity
Autor Ernest Gundling, Anita Zanchettin
Managing global business requires that leaders and managers fully understand the differences that exist within countries as well as between then. To succeed in China, knowledge of the local culture is essential. But what culture? ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 344
Nakladateľ: John Murray Press, 2006
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Viac informácií o knihe Global Diversity
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Anotácia knihy
Managing global business requires that leaders and managers fully understand the differences that exist within countries as well as between then. To succeed in China, knowledge of the local culture is essential. But what culture? The most successful business strategies rely on embracing the diversity in local customers, employees and suppliers.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management International business
29.05 €
- Celý názov: Global Diversity
- Podnázov: Winning Customers and Engaging Employees within World Markets
- Autor: Ernest Gundling, Anita Zanchettin
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 344
- EAN: 9781904838265
- ISBN: 190483826X
- ID: 05024485
- Nakladateľ: John Murray Press
- Hmotnosť: 554 g
- Rozmery: 228 × 154 × 20 mm
- Dátum vydania: 16. September 2006
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