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Managing global business requires that leaders and managers fully understand the differences that exist within countries as well as between then. To succeed in China, knowledge of the local culture is essential. But what culture? ... celý popis
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Managing global business requires that leaders and managers fully understand the differences that exist within countries as well as between then. To succeed in China, knowledge of the local culture is essential. But what culture? The most successful business strategies rely on embracing the diversity in local customers, employees and suppliers.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management International business
29.05 €
Angličtina
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