Kód: 10061080
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held i ... celý popis
Angličtina
74.32 €
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Nákupom získate 180 bodov
Anotácia knihy
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Parametre knihy
Zaradenie knihy Knihy po anglicky Earth sciences, geography, environment, planning Regional & area planning
74.32 €
Angličtina
Osobný odber Bratislava a 12742 dalších
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