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More about International Marketing (RLE International Business)

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Book synopsis

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advanta

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management International business

• Full title: International Marketing (RLE International Business)
• Subtitle: Strategy and Management
• Author: Martin Hird
• Language: English
• Binding: Paperback
• Number of pages: 4
• EAN: 9780415752022
• ISBN: 9780415752022
• ID: 06698737
• Publisher: Taylor & Francis Ltd
• Weight: 610 g
• Dimensions: 234 × 156 mm
• Date of publishing: 21. March 2014

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