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Viac informácií o knihe Mass Communication In India

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• Anotácia kniha
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Anotácia knihy

This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication--the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world's population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Celý názov: Mass Communication In India
• Podnázov: A Sociological Perspective
• Autor: J. V. Vilanilam
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 224
• EAN: 9780761933724
• ISBN: 0761933727
• ID: 04684718
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 254 g
• Rozmery: 216 × 140 × 13 mm
• Dátum vydania: 04. October 2005

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