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Book synopsis

The Wiley New Economy Excellence series has a simple aim - to help managers create and sustain competitive advantage in the new economy. Written by series editor Jeremy Kourdi, New Economy Edge is an inspiring look at how to create and develop profitable online activities by grasping the impact of the Internet on employees, markets, customers and business partners. Features include a review of products and services suitable for new channels, a guide to integrating 'clicks' into 'bricks', and an exploration of the skills required to take a business forward once a new direction has been set. Other titles in the New Economy Excellence series include: New Economy Energy: Unleashing Knowledge for Competitive Advantage Sultan Kermally - 0471499633 New Economy Expression: Redefining Marketing in the Multi-Channel Age David Mercer - 0471500089 New Economy Emotion: Engaging Customer Passion with e-CRM Alfredo Zingale and Matthias Arndt - 0470841354

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Full title: New Economy Edge - Strategies & Techniques for Boosting Online Profitability
• Author: Jeremy Kourdi
• Language: English
• Binding: Paperback
• Number of pages: 276
• EAN: 9780471498445
• ISBN: 0471498440
• ID: 04891784
• Publisher: John Wiley & Sons Inc
• Weight: 334 g
• Dimensions: 215 × 138 × 15 mm
• Date of publishing: 25. June 2001

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