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Viac informácií o knihe Packaging Design - Successful Product Branding From Concept to Shelf 2e

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Anotácia knihy

Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.

Parametre knihy

Zaradenie knihy Knihy po anglicky The arts Industrial / commercial art & design Product design

• Celý názov: Packaging Design - Successful Product Branding From Concept to Shelf 2e
• Autor: Marianne R Klimchuk
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 256
• EAN: 9781118027066
• ISBN: 111802706X
• ID: 01212047
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 648 g
• Rozmery: 228 × 203 × 14 mm
• Dátum vydania: 03. January 2013

Obľúbené z iného súdka

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