Mohlo by sa vám tiež páčiť

Viac informácií o knihe Definitive Book of Branding

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 81 bodov

Anotácia knihy

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the different ways in which brands drive the company's strategy, bring meaning to employees, instill passion in consumers, and maintain their appeal over time and across countries. It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Definitive Book of Branding
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 432
• EAN: 9788132117735
• ISBN: 8132117735
• ID: 05047812
• Nakladateľ: SAGE Publications India Pvt Ltd
• Hmotnosť: 612 g
• Rozmery: 241 × 162 × 28 mm
• Dátum vydania: 14. July 2014

Obľúbené z iného súdka

---

---

---