Kód: 07414105
Explains the principles, logistics, and strategies of wine marketing and sales. From the basics of understanding the wine consumer, and the marketplace; to developing strategies through category management, design, and positioning ... celý popis
221.95 €
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Explains the principles, logistics, and strategies of wine marketing and sales. From the basics of understanding the wine consumer, and the marketplace; to developing strategies through category management, design, and positioning; to understanding the legal environment and distribution chain, this work gives information on both wine and business.
Zaradenie knihy Knihy po anglicky Technology, engineering, agriculture Industrial chemistry & manufacturing technologies Industrial chemistry
221.95 €
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